It can take a lot of work to keep up with the many topics that are out there when it comes to being a new speaker. Focusing on a specific area of expertise will allow you to get better at your work and how you deliver content to others. Whether you’re in the early stages of becoming a speaker or are already established in your field, it’s never too late to start working on your niche; here’s how.

Why Do You Want to Speak?

Before you start speaking, take some time to think about your objectives. This will allow you to make sure that you’re making the right decision for yourself and your business, and it will also help you align your future moves with your organization’s goals.

For a minute, take a break from your busy schedule and get yourself a notebook and pen. List down the questions you’ll be asking yourself about your role as a speaker. Write down the topics you want to discuss and the goals you’re trying to achieve.

Find Your Audience

The next step is to identify the audience that you want to reach. This will allow you to determine how your audience will align with your goals. The key is to not be so broad with your audience of choice.

For instance, you can’t just say that you want to speak to entrepreneurs. You have to think about a more specific audience to reach. There are already so many entrepreneurs, so choosing one area will help you gain visibility. Instead of “entrepreneurs,” switch to “young adults who launched a service-based startup and are looking to increase their revenue.”

Discover an Area of Expertise

The last step in finding your niche involves choosing topics that align with your goals. Your niche is about connecting your interests with your audience and your expertise. It also involves factors such as your passion and your experience.

For instance, if you’re a business coach working with women trying to scale their businesses, you have to choose topics that will meet their needs and interests. You could talk about how to build an online business or professional development.

Although it may be tempting to pick relevant and timely topics right now, remember that successful individuals are known to choose those that are beneficial to their companies.


Your ideal audience, topics that will meet your goals, and your ultimate objective must be aligned to ensure that they can work well together. Reflect on these three elements and then identify your niche. You’ll be able to determine what it is and how you want to share it.